Learn the Lessons that have Created one of the Worlds most Adored Companies


This Amazon Best Seller is all about the experience...

  • Leadership and what that means in a dental practice.

  • Excellent Staff and why a team effort is needed and how Vision influences yours.

  • Excellent Structure and how policy and procedure influences  decisions.  

  • Excellent Setting and how the physical location has an impact in dentistry.  

Why Wait? Get the book now:

In the book You will discover:

Why Experience

Its about more than just providing a basic dental services. The Patient Experience starts the moment they learn of your practice and never stops!


The Foundation

Building an effective team starts with a strong vision. That Foundation then guides all other aspects of the practice and the peope.


The Magic of Experience

There is one factor that will influence every decision that is made in the practicep with both patients and team members alike..  Discover what Experience is all about.


About the Author: Travis Frederickson

Hi, I’m Travis Frederickson, the founder and president of C4 Practice Services, a consulting firm focused on the Patient Experience for both dental and orthodontic practices, and author of The Ortho Experience; The Key To An Effective Orthodontic Practice., The Highly Effective Dental Practice &​ the Amazon best seller,  The Patient Experience; 4 Lessons from Disney to Dentistry.


For more than 20 years, I’ve been teaching, writing, speaking and consulting with small businesses and government entities that want to increase profits, improve marketing results, and streamline business management. For the past decade, I’ve worked primarily within the dental and medical professions.


What I’ve witnessed (and verified with hours of intensive research, pouring over industry data and consulting with the top practices in the country) is that the quality of your patients’ experience is what makes – or breaks – their decision to return or refer ... and ultimately, your practice’s financial health.


"What People Are Saying"

“Travis is the Rock Star when it comes to the dental patient experience” 

Howard Farran

Howard Farran, DDS, DentalTown.com

“Travis's book should be required reading for every dental practice, not just the doctor, but your entire team.”

Gary Takacs

The Thriving Dentist Podcast

In the last 3 years, year over year, I've seen 20% growth [working with Travis] ... That doesn't happen by accident.

Dr. Greg Guymon

Guymon Orthodontics

Who is this book for? (The answer is probably You!)

For those who still mistakenly believe that all of your education, training, and experience are all about teeth, this book is for you. For those who believe that there is something more and a better way to motivate team members, this book is for you.

Why Wait? Get the book now:

Get The Book


A physical copy of The Patient Experience 

Book + Digital Copy


Best Value!

For just a few extra dollars you can add on the digital version to take wherever you go.

Audio Book


Listen to Travis himself narrate the book in a convenient audio format perfect for on the go.

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